When someone looks you up, make sure they like what they find.
I help small businesses and professionals show up well on Google, earn real reviews and run social media that sounds like them. White-hat only.
- White-hat only
- Plain-English reports
- Clients across the US
People look you up before they call.
And they decide fast. Here's where they look.
They Google you.
If your profile is half-finished or your reviews go unanswered, they pick someone else.
They ask AI.
ChatGPT and Google's AI answers pull from reviews and profiles. If those are thin or wrong, so is the answer.
They check your socials.
An account that went quiet six months ago looks like a business that did too.
- 300+
- clients managed at once at a reputation agency
- 35%
- higher review scores in four months for a consumer brand
- 25%
- fewer customer complaints through a feedback loop I built
- 100+
- real reviews generated in six months, no shortcuts
Results from my in-house and agency roles. Every business is different, and I don't promise specific results.
How I can help.
- Prove you're the real deal
- Get found on Google
- Earn real reviews
- Sound like yourself
Not sure what you need? Start with an audit.
Show up when people search for you.
Google Business Profile
Get found on Google Maps and chosen over the business down the street.
Own Your Google Results
Profiles that rank for your name, so the first page of Google tells your story.
LinkedIn Profile Makeover
A LinkedIn profile that gets you found by recruiters, clients and partners.
Reviews and complaints, handled properly.
Review Reply Catch-Up
Every unanswered review answered, calmly and professionally, ready to post.
Review Management (Monthly)
Every new review answered within 24 to 48 hours, so you never have to think about it.
Get More Real Reviews
A simple system that gets your happy customers to actually leave reviews.
BBB & Complaint Resolution
Every BBB complaint answered on time, resolved fairly and documented.
Social media and copy that sounds like you.
30-Day Content Plan
Know exactly what to post, when and why, with a plan you can actually stick to.
Social Media Management (Monthly)
I plan, write, design, post and reply, so your social runs without you.
Bios That Sound Like You
On-brand bios for every platform, written for the people you want to reach.
LinkedIn Ghostwriting (Monthly)
Regular LinkedIn posts in your voice that build trust with the people you want to reach.
Keep copycats and unauthorized sellers off your sales.
Two packages that cover the whole job.
Not sure where to start? Get a Reputation Audit.
For $59, I'll show you exactly what people and AI see when they look you up, and what to fix first. The fee comes off any package you buy within 30 days.
Or talk it through first.
Tell me what's going on and I'll tell you what I'd do first, even if that isn't one of my services. 15 minutes, free.
How it works
Four steps, no long onboarding.
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Request a package
Pick the package that fits and tell me a little about your business. Not sure? Book a free 15-minute call.
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I confirm it's a fit
I review every request within one business day. If it's a fit, you get a secure payment link. If it isn't, I'll tell you and point you somewhere better.
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Pay and sign, then I start
Pay through Stripe, sign a short agreement and fill out a quick intake form. Then I get to work and keep you updated.
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You get a handover
A short summary of what I did and why, so you're never in the dark.
The white-hat pledge
What I'll never do.
- No fake reviews, ever, written by me or anyone else
- No bought followers, likes or engagement
- No review gating or paying for reviews
- No promises about rankings or removals that nobody can keep
- Platform rules followed, so your accounts stay safe
If someone promises you guaranteed rankings or removals, be careful. Nobody controls Google but Google.
Massachusetts, USA Meet Shaun
Hi, I'm Shaun.
I've spent the last five years making sure businesses and people look as good online as they really are.
I started on the front line, answering customer calls at a consumer brand, and worked my way up to running its brand reputation: reviews, social media, customer feedback and the reports that went to leadership every month. In four months, our review scores went up 35%. Complaints went down 25%, because I built a feedback loop that fixed problems before they turned into bad reviews.
More about meWho is The Good Lookup?
It's me, Shaun Strom. The Good Lookup is my business, and when you hire it, I'm the person doing your work.
Do you work with businesses outside Massachusetts?
Yes. Everything I do is remote, and I work with clients across the US.
Why do I request a package instead of buying it right away?
So I can make sure I'm the right fit before you spend anything. I review every request within one business day, and you only pay once I've confirmed I can help.
How do I pay?
Once I approve your request, I email you a secure Stripe payment link. You can pay by card, Apple Pay or Google Pay, and you'll get a receipt by email.
What happens after I pay?
You fill out a short intake form, and for most packages you sign a short service agreement. Your delivery date starts once both are done, and I'll confirm it by email.
Let's make your first impression a good one.
A free 15-minute call is the easiest place to start. No pitch, just a plan.